What is the concept of Virtuality?

Virtuality refers to the state of being virtual or existing in a computer-generated environment. It blurs the line between the physical and digital realms, offering immersive experiences that simulate reality. 11 Jan 2024, Cambridge Dictionary

Zugazi.xyz

In stealth mode (yet), this is a Hollywood Studios powered AI XR Tool that will revolutionise the whole process of film production. Many of the features (AI with AR) are only possible with the latest generation of hard- and software of 2024 (2025?).

I have the pleasure to lead the Design of the Remarkable Tool, in all my capacities as a Motion but also UI Designer, International Design Lead. (All artwork is AI generated, except for the Logo Icon 🙂

T-SYSTEMS | FACEBOOK | FUNIJI SMART GLASSES (2011)

In 2011 (2 years before Google Glass) I was asked by a contact at T-SYSTEMS in Berlin to develop UIUX and Brand for ‘Smart Glasses’ by the TELEKOM and FACEBOOK. The ‘Smartness’ was still quite limited by that time, but People and Objects could be detected and Social Media could be triggered, ‘Whats your name?’. In the end the big companies missed the chance to be in the Heat before Google, and terminated the project before it could be detected by the media.

2011 the Smart Funiji Glasses were branded in a funny T-MOBILE way, not knowing what Facebook and finally META would do with the idea. AI was used to recognise the CONTACTS (2011!) It is a VERY SLOW burning flame, but apparently the future also has a very long life.. (takes stamina to hold on to the virtuality! Marc Zuckerberg, you know what I am talking about!! :))

Audi A3 QTVR

In 1997 my Company (Me and 3 partners founded the JvM Online / Overnet GmbH in 1995) produced the Audi A3 CD Rom with a Quicktime Virtual Reality Display of the Audi. It was produced in South Africa, with Photo Shoot on the cliffs overseeing the bay.

The A3 CD ROM won a first prize with the German Art Directors Club in 1997