BLOSS 4

Direction 2: New Ideas…

We still like how the animation reinforces the connection between CAP UCLA and the full word mark. Is there another way to move from the full word mark to the abbreviated version? Were there any other options in your first round that would be worth refining?


CAP UCLA 60.1.1 4K

Type In and Out of the Lettering

CAP UCLA 60.5.2 4K

Fade Lines (like Venetian Blinds of the 80s..)..

CAP UCLA 60.5.3 4K

Smoother ‘Move of the Letters’

3 New Ideas and improved ‘old’ version…


CAP UCLA 60.1.1 4K

Type In and Out of the Lettering

CAP UCLA 60.5.2 4K

Fade Lines (like Venetian Blinds of the 80s..)..

CAP UCLA 50.8.3 4K

ReDo, shorter (6′) and smoother..


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